Travis Scott x has been on a fantastic run for the last two years. He has dropped his biggest album to date, achieving several massive #1 hits, along with earning over $58 million thanks to a lucrative tour.
After the release of Astroworld, the 28-year-old rapper has expanded his brand with many brand partnerships. A shoe deal with Nike, a live event with Fortnite, along with a controversial Super Bowl LIII performance. Currently, it’s gotten even bigger, with Scott unveiling a new deal with McDonald’s.
The all-new Travis Scott x Meal at McDonald’s
Scott’s impressive new collaboration with the fast-food chain started Sept. 8. And will continue through Oct. 4. The “Sicko Mode” rapper’s collaboration with the franchise showcases a “Travis Scott Meal”, a new McDonald’s logo, unique gifts for fans, and even new uniforms for McDonald’s employees.
For $6, customers can try Travis Scott Meal order at the fast-food chain. The meal comes with a quarter pounder with cheese, bacon, and lettuce, medium fries with BBQ sauce, and a Sprite.
The limited-edition meal is only available in the United States. As well, the Travis Scott Meal is the first celebrity meal at McDonald’s after Michael Jordon’s “McJordan” sandwich in the ’90s.
Confusion Confusion Confusion
The partnership, however, is confusing for some of McDonald’s employees. As per GQ, some employees had to ask about Scott’s identity is and about the collaboration. Specifically, McDonald’s latest collaboration helped to kickstart sales in the middle of the coronavirus pandemic is not making much sense to the older employees.
“We have a few older [crew members] with us and they say, ‘What is a Travis Scott?,’” the manager of a Utah location says. “And we try to explain, ‘he’s a rapper, blah blah blah.’”
An Orange County manager said that this past Tuesday was unusually busy. The location was populated mainly by young kids, teens, and those in their 20s.
Exclusive Merchandise for Fans
Apart from the food, Scott is also on the roll to release an array of exclusive merchandise. Fans have been going crazy for the new collection that includes basic items such as t-shirts, shorts, pants, hats, and hoodies. This also includes more interesting objects such as a metal lunchbox, rugs, jerseys, a basketball, a blanket, a lunch tray, a lifesize action figure cutout, and most importantly, a Chicken Mcnugget body pillow.