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If it wasn’t clear before, the Hadid sisters’ dominance of the fashion industry was cemented this past month.
The question is how Gigi and Bella got to be the most famous models of their time. OK, so let’s start at the beginning.
Because their mother, the Dutch-American Yolanda Hadid, was also a model, the Hadid sisters were born into the industry.
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Paul Marciano, the co-founder of Guess, discovered Jelena Noura “Gigi,” now 27 years old, when she was just two years old. She was the face of Baby Guess throughout her childhood, appearing in multiple ad campaigns before taking a break to focus on her studies.
In 2013, she got back into modelling and signed with the major modelling agency IMG Models. The same year, she debuted on the runway for Desigual.
Bella, now 25, started modelling when she was 16 years old. In her youth, she excelled as an equestrian, and she even considered competing in the 2016 Olympics.
“This, though, struck me as odd. When I got home from school, there would always be delivery vehicles waiting. In order to avoid greeting my mother in the kitchen, I would often climb the stairs directly to my bedroom.”
In contrast, Bella has presented her account of the incident in a novel way.
She explained to Elle that her appearances on the show were not an attempt to boost her celebrity status. To make my mom happy, that’s all I was thinking about.
The concert served to solidify both of their places as members of the new generation of “it girls” in Los Angeles, with the likes of Kendall Jenner, Hailey Bieber, and Miley Cyrus.
The twins’ rapidly expanding fan base on Instagram caught the attention of major fashion labels, and they were soon signed up for high-profile modelling contracts.
Gigi says that when Carine Roitfeld featured her on the cover of CR Fashion Book in 2014, it was her “big break.” Almost immediately after that, she was cast in a Tom Ford ad campaign and established herself as a mainstay at New York Fashion Week.
First appearing at the fall/winter 2014 New York Fashion Week, Bella was soon after featured on the December 2014 cover of Jalouse as the magazine’s first-ever solo fashion cover model.
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In the subsequent eight years, it has become nearly impossible to pick up a magazine or watch a fashion event without seeing one of the sisters featured. Gigi has appeared on 37 Vogue covers by herself, while Bella made her debut on the cover of US Vogue in April.
Forbes estimates that by 2022, Gigi will have earned $20 million as a model, with Bella close behind at $19 million.
They have both participated in numerous beauty advertisements and walked the runway for virtually every major fashion label.
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When Bella closed the Coperni show during Paris Fashion Week, it became one of the most talked about events in fashion this year.
Using a patented spray-on cloth manufactured by London-based company Fabrican, members of team Coperni sprayed a dress onto her. After only nine minutes, Hadid was wearing what appeared to be a silken, off-the-shoulder white pencil dress.
She wore a double Mohawk for Thom Browne in Paris, a purple wedding dress at the Versace show in Milan, and walked the Victoria Beckham show in Paris with her sister Gigi.
In addition, Gigi received a lot of attention during fashion month for her response to Kanye West’s statements to Vogue’s editor-in-chief, Gabriella Karefa-Johnson. After the writer reviewed the rapper’s Paris Fashion Week show, Hadid labelled him a bully for publicly attacking the critic.
Stella McCartney, Chloe, Isabel Marant, and Givenchy all used Gigi on their Paris runways.