Cobble Hill News

CHB’s Official Photogs, the Shaltzes, Star in New Blackberry App Spot

It’s been running for a couple of weeks now, the Blackberry apps TV ad featuring CHB’s “official” photographers/Cobble Hillbillies The Shaltzes.

Their hometown newspaper in Michigan tells the story: It was early December when an e-mail from Lucid Incorporated came. The Seattle-based advertising agency and production firm discovered the pair after seeing their work online.

Lucid officials wanted to know if the Shaltzes were Blackberry users — they are — and if they would be interested in being in an ad campaign.

“We were like, sure, that’d be fun,” said Carrie Shaltz, 32.

The commercial shows the siblings taking pictures, driving through the streets of Miami, using a Blackberry, walking into a movie theater and being interviewed in their New York City studio.

The 30-second spot debuted in late January and is expected to air on networks across the country for about two months. A second 30-second commercial starring the two is expected to come out soon, too.

Also, a one-minute internet ad is scheduled to debut this year and is expected to run for a year.

It’s too early for the two to fully gauge the effect of thier new exposure. But they’re hoping it leads to an uptick in business.

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