Mile End opens today

The long-anticipated Mile End Montreal Jewish Deli opens today at 97A Hoyt Street, according to Canada’s The Globe and Mail. Something I do not appreciate published alongside the story: a video entitled “American Ignorance Extends to Montreal Smoked Meat.” C’mon, like we really need to be bothered with knowing about Canadian meat? Note to Mile End owner Noah Bernamoff: poor choice associating yourself and your new venture with this video/media outlet.

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5 Responses to Mile End opens today

  1. Andrew Porter January 28, 2010 at 3:23 am #

    Toronto’s Globe & Mail is a major national newspaper in Canada; too bad that most NYers are clueless about Montreal Smoked Meat. Mile End has received an absolute ton of pre-opening publicity, though. I was there Tuesday, getting lost in the process, and walking vast amounts of territory on streets I’d never been on before, after decades of living in the Heights. They were, alas, temporarily out of MSM when I was there. The place is quite intimate, and the tiny bit of MSM I was offered as a “taste” was quite good.

    Once inside, I broke out my “Schwartz’s – Montreal” cap, which the proprietors liked. I’ll be back soon. A lot easier to walk to Mile End than take an 11-hour train ride to Montreal!

  2. Diana Rosenthal January 28, 2010 at 12:47 pm #

    I’m very excited to check out Mile End myself. I do not, however, appreciate Americans being called ignorant over some smoked meat. As someone who does not eat meat, I’m really looking forward to some vegetarian poutine. Has anyone tried it yet?

  3. lifer January 28, 2010 at 3:59 pm #

    walked by today, it was packed, i’ll wait til the hubbub dies down..

  4. Andrew Porter February 1, 2010 at 3:20 am #

    They’re already looking for more help:

    http://newyork.craigslist.org/brk/fbh/1578699760.html

  5. adam February 19, 2010 at 4:18 pm #

    sorry.. i dont see the problem with the video or the article.. getting a little worked up over nothing eh?

    i went in last weekend.. theyre running out of smoked meat by 230-3pm each day.. hopefully the hub bub does die down soon.. im looking forward to going here for weekend brunches